Tuesday, July 13, 2010

Opera is becoming even *more* accessible

Emerging Pictures and Opus Arte announced today that the two companies had concluded a deal for Emerging to become the exclusive North American theatrical distributor of Opus Arte’s events programming. The agreement adds a wealth of new content to Emerging’s upcoming slate of alternative programming for cinemas, including LIVE opera and ballet from London’s Royal Opera House and Shakespeare plays from the Globe Theatre. The season will begin on September 10th with a live broadcast from Covent Garden, with the Royal Opera House’s opening-night performance of Mozart’s Così fan tutte.

Emerging’s “Opera in Cinema” series, now in its fourth year, already includes live operas from Teatro alla Scala in Milan and the Gran Teatre del Liceu in Barcelona.

The deal was negotiated on behalf of Emerging Pictures by Ira Deutchman, its Managing Partner, and on behalf of Opus Arte, Isabelle Fauchet, its Head of Cinema. “The addition of this content from Opus Arte solidifies Emerging as the premiere supplier of alternative content in North America,” said Deutchman. “The events themselves, and the quality of the productions are among the best in world. We couldn’t be happier.”

Fauchet added, “Emerging Pictures was an obvious choice for the Opus Arte brand. Their previous experience in relaying opera and ballet performances through their i-cinema network, together with strong marketing ethics, ideal cinema locations, and reliable delivery technology are all the right ingredients to ensure that our high quality productions from the best opera houses in the world are seen in the best way possible. We are very excited at the prospect of working with the Emerging Pictures team.”

Emerging Pictures, managed by co-founders Barry Rebo and Ira Deutchman, is the largest all-digital specialty film and alternate content theater network in North America. The company’s i-cinema technology has become the de facto standard for independent film and alternative programming, with over 65 venues in the U.S. as well as a growing presence across the globe – from London to Latvia. Emerging’s network includes traditional art houses, museums performing arts centers and commercial multiplexes, including Carmike, Harkins, Allen Theatres, and others. The company also distributes programming worldwide under its Opera in Cinema, Ballet in Cinema and Shakespeare in Cinema brands.

Opus Arte, a wholly-owned subsidiary of the Royal Opera House, was established in 1999 and grew rapidly to become one of the world's leading providers of high-quality classical music content. As well as releasing around thirty titles on DVD & Blu-ray per year, the company has produced and directed programmes that have been broadcast in over 60 countries, and won many Awards. The aim of Opus Arte has always been to work with the best possible partners in all areas of business - from broadcasters to producers; from opera houses to directors. Its partnership with Emerging Pictures ensures that philosophy will continue, bringing outstanding performances to an enthusiastic global cinema audience.

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